The Bold Story of Beam Bourbon Family

Beam, Straight Up is a book written by Frederick Booker Noe III, a 7th generation Beam family member and Master Distiller. As the first book written by a member of the Beam family, this insider's look delves into the 217-year history of the Jim Beam brand, one of the world's top-selling bourbons.

The book explores the family's legacy and the evolution of bourbon, starting with Fred's childhood in Bardstown, Kentucky, where he learned about the business from a young age. Readers will follow Fred's journey from working on the bottling line to becoming a respected global bourbon ambassador, gaining valuable insights into how to maintain and enhance a renowned brand like Jim Beam.

Beam, Straight Up also offers a glimpse into Fred's life on the road, as he spreads the word about bourbon across the country. From his humble beginnings to becoming the face of a beloved American brand, Fred's story is compelling and inspiring. The book also provides a simple guide to the bourbon-making process and includes cocktail and food recipes for readers to enjoy.

Whether you're a fan of Jim Beam or simply curious about the bourbon industry, Beam, Straight Up provides an in-depth look at the family business and its impact on the world of whiskey. Discover the secrets behind Jim Beam's success and learn how this iconic brand continues to shape the industry today.

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